DISCOVER PROJECT
Confidential / Startup Client
This or This
An AI-powered comparison platform designed to simplify decision-making through structured and intuitive interactions.
2024
This or This is a lightweight decision-making platform where users compare two options and quickly choose the one they prefer. The goal was to create a simple and engaging interface that encourages quick interactions while keeping the experience intuitive and visually clear.
UI/UX DESIGNER RESPONSIBLE FOR PRODUCT FLOWS, INTERACTION DESIGN, AND VISUAL INTERFACE DEVELOPMENT USING FIGMA.
Project Overview
The objective was to design a platform that simplifies everyday decision-making. Users often face small choices and want a quick way to compare options without navigating complex interfaces.
This or This allows users to compare two items side by side and select their preferred option instantly. The interface focuses on clarity and minimal interaction so users can make decisions quickly and move on.
The system supports continuous comparisons, quick voting, and smooth transitions to maintain a fast and engaging experience.
Approach
User flow mapping and interaction refinement for comparison-based interfaces.
The design approach focused on simplicity and speed. The interface removes unnecessary elements and highlights the two options clearly, allowing users to focus only on the decision.
Visual hierarchy, clear spacing, and smooth interaction feedback were used to make the comparison process intuitive and enjoyable.
Process
The design process involved defining user flows, simplifying decision screens, and testing interaction patterns to ensure quick and effortless user engagement.
Wireframes were created to explore different comparison layouts before refining the final interface. The design emphasizes clarity, fast interaction, and minimal friction for users.
Good design makes decisions easier. This or This focuses on simplicity and clear visual comparisons so users can choose quickly without distraction.
Final Design
The final design delivers a clean and interactive comparison experience where users can quickly choose between two options. The interface prioritizes clarity, speed, and smooth transitions to keep the interaction lightweight and engaging.
The modular structure allows the platform to scale with new categories, comparison types, and user-generated content.
Product Images
This or This demonstrates my ability to redesign and simplify digital experiences that revolve around decision-making. The project highlights how clarity and structured UI can significantly improve user engagement.
Achievements
“The interface made comparisons incredibly easy. Users could instantly focus on the two options without unnecessary distractions.”
Founder, This or This
This or This improved decision-based interaction by simplifying the comparison process into a fast and engaging user experience.
User Engagement
Bounce Rate Reduction
